Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search engine optimization, or better known as SEO, is the process of getting a website ranked on search engines for certain keywords. SEO is a long-term process that requires a custom strategy that is unique to your business. There is no “one size fits all” approach when it comes to SEO, as every business’ industry is different and each campaign needs to be strategized accordingly.

Most companies have performed a web search using terms relevant to their business and found a competitor at the top of the list.

Frustrating? Yes. Impossible to rectify? No.

SEO Foundations & On-Site Optimization


Monthly Phone Consultation

We schedule a monthly phone conference to review, revise and discuss your search engine optimization services.

Keyword Analysis

We research your industry to determine which terms are most often used to find businesses like yours. This will allow us to choose which terms are the best match for your site before we begin the optimization process. These terms will then be reported in our quarterly progress reports.

Targeted Search Terms

A strong keyword strategy is one of the most important parts of search engine optimization. Each plan includes a number of key search terms.

Search Engine Submissions

Our team will submit your website to the most trafficked search engines today. This helps to ensure that your business will appear on the major search engines and directories.

Content Development

On some of our advanced plans, a professional copywriter can develop content to keep a fresh stream of relevant information on your site.

Natural Link Building

By analyzing your niche and comparing your competitors’ backlinks, Techknocorp will develop a natural backlink portfolio to help your site rank well.

Optimization for Local Search

Local search engine optimization is a vital component to create prominent placement on Google Maps and Google Places. We focus on your local area to bring customers in your area to your site and to your business.

On-Site SEO

Our team will review the most important pages on your site and make revisions to your content to promote the best SEO practices.

Image Optimization

Images contain more information than what is seen on the screen. The way an image is labeled allows the search engines to determine what the file contains, and, if done properly, typically results in increased traffic from image searches.

Video Optimization

Videos are not only valued by your viewers, search engines value them as well. We optimize your videos so that they can be found by viewers and search engines alike. We will also leverage these videos to build links and social following.

XML Sitemap

Our developers will create a XML sitemap that includes all the pages of your site. This is a complete view of your site helps bring more of your content to the forefront of the search engines.

RSS Submissions

If your site offers an RSS feed, we’ll optimize your feed and promote your content to various websites. It’s a great way to distribute your content and gain additional traction.

Canonicalization

We will review your URL structure to make sure you have optimized the pages for the search engines. Generally speaking, search engines gather information better on defined, organized URLs.

Robots.txt file

We will create a website file that helps direct search engines away from content that should not be indexed.

Source Code Review

Our team will review your site’s source code and make suggestions on how it should be improved for simplified crawling by search engine spiders and decreased load time. We’ll also recommend steps to take to offer clean, valid code and increase browser rendering.

Contact us

  • 20/A, Media House,
    Super Garden Avenue
    Vadavalli
    Coimbatore.

  • 0422-4529099
  • +91 9715651977
  • info@techknocorp.com
  • www.techknocorp.com

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